The Royal Commission for AlUla has wrapped up its "Dates Season 2024" events, which delivered exceptional results: the AlUla Dates Auction saw sales rise 30% compared with last season, with total sales volume exceeding 1,750 tons of AlUla dates. Farmer participation also grew this year, reaching 843 farmers, a 45% increase over last year.

The Al-Manshiyah Farmers Market hosted a range of activities that drew visitors of all ages. Highlights included an interactive chefs' session, where traditional dishes inspired by AlUla's heritage were prepared using dates as a key ingredient. A dedicated area also taught children the basics of farming, giving them hands-on experience planting and watering seeds to help build their environmental and agricultural awareness.

The market also featured a variety of pavilions supporting local families and AlUla residents, showcasing an array of products including dates and date-based goods, honey, plants, flowers, traditional clothing, handicrafts, and popular cafes.

The season closed with the "Shannah" event, which introduced visitors to age-old techniques for making the "mijlad" and "shannah," traditional tools used to store dates that AlUla's farmers still use today.