His Royal Highness Prince Salman bin Sultan bin Abdulaziz, Governor of the Madinah region, today, Thursday, November 28, 2024, launched the "Wijhat Al-Ghroub" ("Sunset Destination") project, one of the newest residential developments being built by the National Housing Company (NHC). The launch ceremony was attended by Minister of Municipal, Rural Affairs and Housing Majid bin Abdullah Al-Hogail and Mayor of Madinah Eng. Fahd bin Mohammed Al-Bulaihishi.

Enhancing Quality of Life Under Vision 2030

Prince Salman bin Sultan said the project is part of ongoing efforts to achieve Saudi Vision 2030, noting that "Wijhat Al-Ghroub" represents an advanced model of sustainable urban development that respects Madinah's cultural and heritage identity while providing integrated living environments that meet the needs of residents and visitors alike.

His Highness added:

"This project reflects the strong support that the government of the Custodian of the Two Holy Mosques and the Crown Prince — may God protect them both — provide to the real estate sector, with the aim of improving quality of life and offering innovative housing options."

An Integrated Project Serving Thousands of Families

"Wijhat Al-Ghroub" spans 4 million square meters west of Madinah and includes more than 6,000 residential units designed in a style inspired by the city's architectural heritage. The project features a range of facilities, including:

  • 450,000 square meters of green spaces and parks.
  • 17 mosques and 16 schools.
  • 27 service and commercial centers.

The destination offers a fully integrated residential environment that supports social and recreational activities, making it an attractive option for families.

NHC's Track Record in Numbers

In his remarks, NHC CEO Mohammed bin Saleh Al-Buty said the company has achieved tangible milestones in real estate development, having launched 39 projects across 17 cities in the Kingdom worth a combined total exceeding SR92 billion. The company aims to deliver 300,000 housing units by 2025 in support of the national goal of raising the Saudi homeownership rate to 70% by 2030.

Al-Buty also highlighted the company's role in the real estate sector's digital transformation through 10 digital platforms serving 20 million customers, boosting operational efficiency and expanding investment opportunities in the local market.

Strategic Agreements and Partnerships

The ceremony saw the signing of several cooperation agreements between NHC and a number of investment companies, most notably:

  • Innovative Real Estate Investments and Al-Sabq Al-Arabi Contracting to develop project phases.
  • Al-Othaim Investment Group to develop the "Wahat Al-Dar" project, which will add more than 65,000 square meters of commercial facilities.
  • Al-Babtain Company to build an electrical transformer station to meet the destination's future needs.

The Project's Impact on Madinah

"Wijhat Al-Ghroub" is a significant addition to the housing sector in Madinah, not only by delivering modern residential units but also by boosting sustainability and creating new investment opportunities.
The project aligns with the goals of the Madinah Season, which seeks to position the city as a developed urban destination offering integrated services to residents and visitors.