AlUla, Saudi Arabia – January 3, 2025:
The Citrus Season events launched today in AlUla governorate, one of the most prominent annual seasons celebrating the region's natural beauty and agricultural heritage, timed to coincide with the citrus harvest, one of the governorate's most important crops.

The event, held at the Farmers Market in Al-Manshiyah Square, is drawing large numbers of visitors and families, benefiting from the second semester's mid-year break. The season offers a full program of activities, including open markets displaying fresh local produce, cultural and entertainment events suited to all ages, alongside innovative culinary experiences that use citrus as a key ingredient in preparing dishes.

The season runs until January 11, 2025, giving visitors the opportunity to enjoy a range of activities and discover AlUla's stunning nature and rich heritage. The season also highlights the governorate's sustainable farming efforts, home to more than 5,000 farms containing about 405,000 citrus trees representing 29 different varieties, reflecting the region's great agricultural diversity and the vital role local farmers play in strengthening the agricultural economy.

In addition, the events highlight the importance of organic farming and the modern techniques used in citrus production, further boosting AlUla's standing as a leading agricultural and tourism destination in the Kingdom.