Sakaka, Saudi Arabia – January 4, 2025:
The atmosphere of excellence and heritage continues at the 18th edition of the Al-Jouf International Olive Festival, organized by the Al-Jouf Region Municipality at the Prince Abdulilah Cultural Center in the city of Sakaka, with the festival drawing notable turnout and wide interest from visitors and tourists from inside and outside the Kingdom.

Among the standout attractions lighting up the festival's evenings this year is the Samri Art pavilion, which showcases a Saudi folk legacy blending beautiful melody and poetry with a striking performance. The Samri pavilion draws a diverse audience of all ages, with crowds enthusiastically engaging with the moving melodies and poignant poetry that carry Saudi authenticity and history across generations.

Notable Heritage Events:

  • Saudi Ardah: one of the standout segments, dazzling visitors with its distinguished performances during the opening ceremony and continuing as part of the festival's daily activities.
  • Samri: a central attraction drawing both the elderly and the young, forging an emotional bond between past and present.

The Festival Atmosphere:

The festival offers a comprehensive cultural and tourism experience for visitors through:

  • Diverse heritage performances reflecting the authenticity of Al-Jouf and its traditions.
  • Olive oil markets, one of the festival's most prominent features, showcasing the finest olive oils and their by-products.
  • Entertainment and educational events suitable for every family member, making the festival a well-rounded destination over its ten-day run.

The Festival's Importance:

The Al-Jouf International Olive Festival represents an ideal opportunity to strengthen cultural heritage, showcase folk arts, and support local products such as olive oil, for which the region is famous. It also helps reinforce Al-Jouf's standing as a distinguished heritage tourism destination.