Damad, Jazan region – January 4, 2025:
Damad governorate is shining as one of Jazan region's most prominent tourist destinations, showcasing the charm of its stunning nature and rich cultural heritage through "Layali Damad" ("Damad Nights") events, which launched last night at the Al-Full Rural Farm as part of Jazan Winter Season 2025.

Diverse Events and an Exceptional Experience:

"Layali Damad" blends culture and entertainment, including:

  • An interactive agriculture corner: a chance to learn about modern and sustainable farming methods.
  • A rural cooking corner: offering traditional dishes that tell stories from the past.
  • Handicrafts: showcasing local artistic skills that highlight heritage.
  • A rural produce and environmental recycling corner: aiming to raise awareness of sustainability.
  • Rural photography: capturing the beauty of nature and the aromatic plants surrounding the venue.
  • Saudi coffee: adding a distinctive traditional touch to the atmosphere.

Entertainment and Sports Activities:

Damad municipality head, Engineer Abdulmajeed bin Ali Mathkour, explained that the events continue for five days and include:

  • Poetry evenings and folk arts reflecting the region's deep-rooted cultural heritage.
  • A range of sporting competitions, such as:
    • Six-a-side football.
    • Beach volleyball.
    • Cycling races.
    • A running marathon.
  • Activities for children, such as:
    • "The Little Farmer": introducing children to the world of agriculture.
    • "The Little Merchant": building their trading skills.

Event Goals:

The events aim to:

  1. Highlight Damad governorate's and Jazan region's tourism potential.
  2. Boost rural tourism activity.
  3. Offer a well-rounded tourism experience blending culture and entertainment.
  4. Support sustainability by raising awareness of recycling and modern agriculture.

Major Success and Strong Turnout:

The first day of events saw strong turnout from local residents and visitors, who came out to enjoy the diverse experiences on offer in Damad. This success reflects the events' ability to strengthen Damad's standing as a leading tourism destination in Jazan, and supports the region's efforts to promote rural and cultural tourism.