The 18th Jouf International Olive Festival in Sakaka has achieved outstanding success, drawing more than 100,000 visitors in its first five days from across the Kingdom and other countries. Organized by the Jouf Region Municipality at the Prince Abdul Ilah Cultural Center, the annual festival is a major event highlighting the region's standing as one of the Kingdom's leading olive-producing centers.

Standout Events and a Unique Experience

The festival runs until January 12, offering a diverse range of activities that enrich the visitor experience. Festival CEO Omar bin Abdulaziz Al-Hamwan said the past few days have seen three concerts, alongside 30 performances of the Samri Al-Jouf heritage art form, 14 carnival parades that drew visitors' attention, and nine dazzling shows from the "sway pole" aerial dancer.

Ten Zones of Diverse Activities

The Jouf Olive Festival spreads its events across 10 main zones, including:

  1. Olive Kitchen: showcasing innovative recipes based on olive oil.
  2. Olive Exhibition: featuring a range of olive oil products and derivatives.
  3. Oliva Park: an entertainment zone for families and children.
  4. Samri Al-Jouf: heritage performances of the authentic Samri art form.
  5. Oliva Square: a gathering that brings arts and creativity together under one roof.
  6. Home-Based Businesses: showcasing handicrafts and traditional foods.
  7. The Theatre: daily artistic and cultural events.
  8. Oliva Winter: a winter atmosphere with activities suited to visitors.
  9. Processing Industries: showcasing industrial innovations related to olive oil.
  10. Oliva Park Theatre: hosting enjoyable artistic performances.

Local and International Importance

The Jouf International Olive Festival has become a pivotal platform bringing together olive enthusiasts, producers, experts and interested parties from inside and outside the Kingdom. It highlights Jouf's standing as the largest olive oil-producing region in the Middle East, thanks to the quality of its products and its reliance on advanced agricultural techniques.

A Development and Cultural Message

The festival is part of wider efforts to promote sustainable agriculture in the Kingdom, support local producers, and promote Saudi olive oil, which has become a mark of global quality. It also helps highlight local culture and heritage, boosting domestic tourism.