As part of its support for youth entrepreneurship, the 18th Jouf International Olive Festival, which opened on January 8, 2025, has dedicated a special space for mobile food trucks at the event venue at the Prince Abdul Ilah Cultural Center in Sakaka. The festival, organized by Jouf Municipality and running for 10 days, serves as an ideal platform to support small youth projects and boost their growth.

Notable Participation From Food Trucks:

Sixteen mobile food trucks run by young men and women from the region are taking part in the festival, competing to attract visitors and shoppers by offering a variety of meals and drinks at competitive prices. The trucks offer distinctive dishes catering to visitors of all ages, from families to young people, with a focus on diverse options ranging from popular dishes to sweets and modern drinks.

Vision 2030 and Support for Small Businesses:

Festival CEO Omar bin Abdulaziz Al-Hamwan said dedicating an area for mobile food trucks is part of the festival's efforts to support youth entrepreneurship and strengthen the role of small businesses in the local economy. The initiative helps young people increase their income and reach wider markets, in line with Saudi Vision 2030's goal of promoting entrepreneurship and developing the private sector.

A Competitive Atmosphere and Promising Sales:

The festival provides an ideal marketing platform that allows mobile truck owners to boost their sales, especially given the strong visitor turnout at the events. The event also reflects the festival's commitment to providing a supportive environment for young people and encouraging them toward innovation and excellence.