The first Al-Kharj Festival for Saudi Dates and Coffee has seen strong public turnout, with sales at participating stalls surpassing SR10 million since the festival opened. The strong demand comes as the approach of the holy month of Ramadan drives interest in dates and coffee, both staples of the Ramadan table.

The festival, held in Al-Kharj governorate, features 30 shops specializing in dates, offering more than 26 varieties, including premium dates and related processed products. It also includes 20 shops specializing in Saudi coffee products, which have recorded sales ranging between 2 and 3 tonnes daily, rising to 5 tonnes on weekends.

Engineer Abdulaziz Rabie Al-Sharif, head of the festival's supreme organizing committee, said the event offers a promising opportunity for small and medium-sized businesses to showcase their products to a wide audience. He added that the festival's prime location and large footprint contributed to record numbers of visitors and sales, alongside competitive pricing and comprehensive family services, including children's entertainment activities.

Al-Sharif noted that the festival reflects national identity and highlights the quality of Saudi products, both dates and coffee, which are a cornerstone of Saudi culture and heritage. Sales are expected to continue climbing as participating companies keep up their daily promotions.