The "Shatana Reefy" initiative, organized by the Sustainable Agricultural Rural Development Program "Reef Saudi," began yesterday at Al Shafa Tourist Center in Taif governorate. Held at Mishaal Al-Sufyani's farm, the four-day event offers visitors a unique opportunity to explore authentic rural life amid a beautiful winter atmosphere.

The event highlights Al Shafa's agricultural and cultural assets through more than 20 pavilions where beneficiaries of the "Reef" program showcase their diverse products, including Taif roses, aromatic plants, natural honey, Taif coffee, and value-added products. The event also features corners dedicated to handicrafts and local projects, reflecting the diversity and richness of the region's rural heritage.

Notable activities and an interactive experience:

  • Traditional farming experiences: harvesting crops and learning about traditional farming methods.
  • Popular dishes: serving traditional food that reflects Taif's identity.
  • Local products: displaying and selling high-quality local agricultural produce.

Majed Al-Buraikan, Assistant Secretary-General for Media and Communication at "Reef Saudi," said the initiative aims to boost rural tourism as one of the pillars of sustainable economic development, while empowering farmers and home-based producers to market their products. He noted that the initiative reflects the program's commitment to showcasing the Kingdom's agricultural and tourism potential, with a focus on Taif's distinctive, authentic agricultural products.