Jazan, 14 February 2025 – Jazan region shines as one of the most beautiful tourist destinations in the Kingdom, where breathtaking natural scenery blends with rich heritage at "Shitana Rifi" ("Our Rural Winter"), organized by the Sustainable Rural Agricultural Development Programme, "Reef Saudi," at Al-Fil Rural Farm in Damad governorate.

Rural Tourism: A Unique Experience at the Heart of Jazan

"Shitana Rifi" gives visitors the chance to explore the magic of Jazan's nature, with scenery ranging from towering mountains and sandy beaches to green farms that reflect the spirit of authentic rural life.

Pavilions and Local Products Reflecting the Region's Heritage

The event features 22 pavilions for Reef programme producers, showcasing a wide range of local agricultural products, including premium Saudi coffee, natural honey, fresh fruit, essential oils and medicinal plants, and traditional handicrafts.

Visitors also enjoy rural cuisine at restaurants and cafés inspired by the Jazani environment, sampling delicious local dishes amid a warm, hospitable atmosphere.

Heritage Celebrations and Interactive Activities

The event is not limited to agricultural products, also offering cultural and artistic performances, including the Jazani Ardah, traditional folk games, and heritage music and chants.

Economic Development and Boosting Rural Tourism

"Shitana Rifi" is an important pillar supporting farmers and home-based producing families by promoting local agricultural products and boosting rural and cultural tourism, contributing to supporting the local economy and raising awareness of agricultural sustainability.

The event runs for three days, continuing a festive atmosphere that reflects the beauty of Jazan, its rich heritage, and the generosity of its people.