At a Glance

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  • Date: February 22, 2025
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  • Location: Rijal Almaa Governorate, Asir Region
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  • Festival continues through: February 26, 2025
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Under the patronage of HRH Prince Turki bin Talal bin Abdulaziz, Governor of Asir and Chairman of its Development Authority, Governor of Rijal Almaa Al-Hassan bin Abdulkhaliq Al-Hifzi launched the "Second Saudi Coffee Festival," attended by Eng. Ahmed bin Mohammed Al Mujthil, Director General of the Asir branch of the Ministry of Environment, Water and Agriculture, along with representatives of government entities and specialized companies.

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Festival Goals

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  • Marketing Saudi coffee products and boosting their global standing.
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  • Empowering farmers and productive families and supporting them economically.
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  • Raising awareness of coffee farming's heritage and its role in national identity.
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  • Encouraging investment in the coffee sector and developing local production.
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Key Festival Activities

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  • More than 45 booths showcasing premium coffee products.
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  • Specialized workshops on coffee farming, roasting and processing.
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  • Panel discussions on the future of the Saudi coffee industry.
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  • Daily competitions and traditional cultural evenings.
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  • Folk performances and a national operetta reflecting the region's culture.
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Coffee Farming in Rijal Almaa, by the Numbers

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  • 286 coffee farms in the governorate.
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  • 63,328 fruit-bearing coffee trees.
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  • Annual production of nearly 40,216 kg of premium Saudi coffee.
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Remarks From Festival Speakers

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The Director General of the Asir branch of the Ministry of Environment, Water and Agriculture said the ministry is working to develop the coffee sector across the Kingdom's coffee-belt regions, providing support and non-repayable financial grants to farmers. The Director of Agriculture at the Saudi Coffee Company said the company has supported cooperative associations with more than 300,000 coffee seedlings, with a goal of planting 5 million trees by 2030. A representative of the Kingdom's cooperative associations said the festival strengthens cooperation between farmers and supporting entities, and raises consumer awareness of the quality of Saudi coffee.

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A Festival Bringing Together Farmers, Experts and Enthusiasts

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Thirty participating farmers are marketing their products, alongside wide participation from productive families and craftspeople, supporting Saudi Vision 2030's goal of diversifying the agricultural economy.

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In Closing

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Saudi coffee is not just a drink, but a story of heritage and national legacy that Saudis take pride in.