Taif – Taif University and Al-Rudaf Park | 15 Shawwal 1446H, corresponding to April 14, 2025
The event continues through April 26, 2025

Under the patronage of His Royal Highness Prince Saud bin Mishal bin Abdulaziz, Deputy Governor of Makkah Region, His Royal Highness Prince Saud bin Nahar bin Saud bin Abdulaziz, Governor of Taif, opened the activities of the first edition of the World Rose and Aromatic Plants Forum, held in the grand hall at Taif University, with accompanying activities continuing at Al-Rudaf Park until April 26.

The forum serves as an international platform reinforcing Taif's standing as a global center for aromatic rose production, and contributes to supporting the local economy and opening prospects for agricultural and tourism investment.

Launch activities began with a tour by the governor of the accompanying exhibition halls, which included pavilions of the Heritage Commission and a number of government, service and private entities, where he reviewed notable initiatives and quality participations reflecting the richness of Taif's agricultural and environmental sector.

The forum hosts a number of specialized research and scientific papers, with the participation of Taif University's College of Pharmacy, highlighting the medicinal and economic properties of Taif rose, alongside discussions on ways to market aromatic products globally.

Al-Rudaf Park was distinguished by a giant flower carpet created by Taif Municipality spanning nearly 5,000 square meters, forming artistic tableaux inspired by Jabal Kara and Darb Al-Jamala, blending symbols of traditional and contemporary architecture in a visual scene uniting past and present.

The municipality also launched the "Green Saudi Arabia" competition as part of the forum's activities, aiming to boost environmental awareness and affirm the Kingdom's leading role in combating climate change and improving quality of life through urban agriculture and afforestation techniques.

The event features recreational and awareness programs for families and children, alongside awareness screens introducing Taif's architecture and environmental initiatives, while roads and squares were adorned with planted spaces that enhanced the city's beauty throughout the forum.