April 28, 2025 (30 Shawwal 1446H):

Saudi Arabia, represented by the Saudi Tourism Authority, began its participation today in the Arabian Travel Market (ATM) 2025 in Dubai, running from April 28 to May 1, 2025, with a broad delegation of 51 partners from the Saudi tourism ecosystem.

Saudi summer: unique experiences at the heart of nature

At its pavilion, the Saudi Tourism Authority showcased the highlights of its upcoming summer season program, which includes breathtaking mountain regions, enchanting beaches and varied marine activities, a packed events calendar targeting families, adventure enthusiasts and lovers of cultural exploration, and innovative tourism packages and products serving visitors from the Middle East, Africa, Asia and the Pacific.

Rapid growth and record numbers

Fahd Hamidaddin, CEO and board member of the Saudi Tourism Authority, said the Kingdom welcomed more than 116 million visitors in 2024, up 6.4 percent from 2023, and continues to cement its position as a global tourism destination attracting visitors from around the world. He said the ATM participation is a golden opportunity to sign new strategic partnerships and connect with trade partners, boosting inbound tourism and showcasing the sector's development.

Keynote address and future themes

The CEO delivered a keynote address at the exhibition focusing on the Kingdom's leadership in shifting toward "connection- and experience-based travel," and the importance of innovation in creating exceptional tourism experiences that link visitors with Saudi culture and nature.

Saudi summer season 2025

This year's summer season is expected to offer a complete tourism experience including mountain and marine exploration trips, distinguished recreational and cultural events, and attractive tourism packages and offers catering to different groups.