Al-Jouf International Olive Festival 2026 Draws More Than 65,000 Visitors in Its First Five Days
Sakaka, 23 Rajab 1447 AH (12 January 2026)
The 19th Al-Jouf International Olive Festival, organised by Al-Jouf Region Municipality at Prince Abdulilah Cultural Centre in Sakaka, welcomed more than 65,000 visitors in its first five days, an indicator of growing demand and of its standing as one of the Kingdom's foremost agricultural, cultural and tourism events. The festival runs until 17 January.
The festival offers an integrated visitor experience across multiple zones, most notably the Olive Expo, the Olive Kitchen, and the "Gardens", "The World", "Al-Khuzama" and "Tour Al-Jouf" areas, alongside the International Stage and the Olive Stage, six dedicated play zones and three music zones, all designed for different age groups and interests.
Visitors from inside and outside Al-Jouf have shown strong interest in the products on display at the olive exhibition and from participating brands, along with high engagement with the entertainment, cultural and artistic events that combine agricultural authenticity with modern interactive experiences.
Festival CEO Omar bin Abdulaziz Al-Hamwan said the daily programme includes varied musical and vocal performances and international shows from participating countries, among them Anatolian, Nashama and Dabke performances, as well as carnival parades, electronic games, theatre shows, the Olive Kitchen, visual art and other innovative activities designed to enrich the visitor experience and strengthen the festival's standing as a prominent local and international event.
The strong turnout confirms the festival's role in supporting the olive sector, promoting agricultural tourism and presenting Al-Jouf as a promising cultural and economic destination that contributes to Vision 2030.
