Dumat Al-Jandal, 27 Rajab 1447 AH (16 January 2026)

The Al-Jouf Honey Festival has opened at the exhibition centre in Dumat Al-Jandal Governorate, organised by the Dumat Al-Jandal Beekeepers' Association with 20 beekeepers from Al-Jouf and other regions of the Kingdom, in an event that reflects growing interest in beekeeping and honey production as a national product of nutritional and economic value.

Over five days the festival presents the finest varieties for which the region is known, led by the pumpkin honey unique to Al-Jouf, along with more than 13 other types including eucalyptus, alfalfa, fennel, spring, caper, wormwood and tamarisk honeys and other varieties in growing demand among consumers.

Awwad Al-Saeedan, head of the association, said the festival includes specialised lectures and awareness seminars on bees and honey as food and medicine, the harm pesticides cause to bees and crops, and introductory talks on hive products and their health and economic importance.

The festival aims to support and empower beekeepers, provide a direct marketing platform linking producer to consumer without intermediaries, and highlight the quality of local production, which exceeds 50 tonnes a year. It also boosts trade and tourism in Dumat Al-Jandal and supports the local economy.

The organising committee invited residents and visitors from inside and outside the region to attend and explore the varied displays and accompanying events, which reflect the remarkable development of beekeeping and honey production in Al-Jouf and its standing as one of the promising sectors of sustainable agricultural development.