Riyadh, 26 to 28 January 2026

The Saudi International Franchise Expo 2026, the largest event of its kind in the Kingdom and the Gulf, opens in Riyadh, reaffirming its role as a key platform for supporting the growth of the franchise sector locally and regionally. It comes amid accelerating growth in non-oil sectors and rising interest from investors and entrepreneurs in the promising Saudi market.

Held at The Arena exhibition and events centre, the expo hosts leading local and international franchisors and offers aspiring business owners and investors wide opportunities to connect and build partnerships. It keeps pace with the rapid development of the Saudi franchise sector, one of the fastest-growing in the economy, by helping develop its infrastructure and its readiness to expand at home and abroad.

An integrated educational programme of seminars, workshops and specialised consulting services accompanies the event, aimed at empowering investors and entrepreneurs of both genders and transferring best practice in franchising, supporting sustainability and market efficiency.

At a Glance

  • Venue: The Arena exhibition and events centre, Riyadh
  • Dates: 26 to 28 January 2026
  • Hours: All day
  • Entry: By registration