AlUla, 17 Sha'ban 1447 AH (5 February 2026)

The Royal Commission for AlUla launches the second AlUla Honey Season tomorrow, running from 6 to 7 February 2026 at the Al Manshiyah farmers' market, as part of its continued efforts to develop the governorate's agricultural ecosystem and strengthen AlUla's standing as a production center for varied agricultural products.

The AlUla Honey Season is part of the "Bounties of AlUla Seasons" initiative, which includes a series of successive agricultural seasons, among them the summer fruits season, the AlUla dates season and the AlUla citrus season, within an integrated strategy aimed at highlighting biodiversity, turning agricultural output into sustainable economic value and strengthening the competitiveness of AlUla's products in local and global markets.

The season is an interactive platform for introducing the quality of honey produced in AlUla, giving visitors and enthusiasts a look at the stages of production and supporting producers among the governorate's residents, empowering productive families and strengthening agricultural value chains.

The launch extends the Royal Commission for AlUla's efforts to develop the agricultural sector as one of the economic enablers tied to AlUla's identity and to stimulate sustainable agricultural activity, in line with the AlUla vision and the Saudi Vision 2030 goals of building a diverse and sustainable economy.

The Bounties of AlUla seasons give visitors a chance to discover the governorate's agricultural diversity and seasonal products in an agricultural and cultural experience linking people, place and farming heritage, cementing AlUla's standing as a distinctive agricultural destination.

At a Glance

  • Venue: Al Manshiyah farmers' market, AlUla
  • Event: AlUla Honey Season (second edition)
  • Dates: 6 to 7 February 2026
  • Organizer: Royal Commission for AlUla