HH Prince Fawaz bin Sultan bin Abdulaziz, Governor of Taif, today opened the second edition of the Global Rose and Aromatic Plants Forum 2026 at Taif University, in the presence of a number of officials and specialists.

The forum runs for 11 days with a scientific and knowledge program of 15 panel sessions and 80 varied events aimed at supporting and developing the agriculture and aromatic industries sector at the local and international levels.

A Scientific Program and Specialized Sessions

The opening ceremony began with an address by Eng. Hani Al Qadi, representative of the Ministry of Environment, Water and Agriculture, followed by a video presentation and an introduction to the forum. The ceremony closed with the signing of a number of agreements supporting the development of the agricultural sector and the industries tied to aromatic plants.

Modern Technology and the Future of the Taif Rose

The forum includes a series of workshops and specialized sessions on the latest agricultural and economic technologies, most notably:

  • Improving plant varieties
  • Modern propagation techniques
  • Innovative solutions for producing aromatic plants
  • The creative economy and international trade

The sessions also address the future of Taif rose production using modern technology, the impact of climate change on its cultivation, ways to safeguard the cultural heritage tied to the Taif rose, and the use of advanced technology in managing supply chains.

The forum supports the standing of the Taif rose as one of the Kingdom's most prominent agricultural and heritage products and strengthens its role in developing the local economy and the aromatic industries tied to it.