HORECA Saudi Arabia 2024, the leading event in the food, beverage and hospitality sector, has returned in style to Jeddah, opening at Jeddah Superdome, the largest freestanding dome in the world. The show follows a standout debut edition that generated deals expected to reach SAR 800 million, with wide participation from local and international exhibitors, cementing its status as an exceptional event in advancing the Kingdom's hospitality scene.

A Unique Gathering of Industry Experts and Leaders

HORECA Saudi Arabia 2024 provides fertile ground for networking among industry experts and leaders, featuring numerous competitions and engaging showcases, including live cooking contests and the Saudi Mocktail and Barista Competition. These give chefs and beverage specialists the chance to display their skills before a wide audience, under the supervision of a specialized international jury.

Inspiring Workshops and Talks

Alongside the competitions, the show offers a series of workshops and talks addressing important topics in hospitality and food services, making it an ideal platform for learning and knowledge exchange. Dynamic, interactive panel discussions bring together inspiring leaders in hospitality, food, culinary arts and technology, allowing attendees to benefit from their experience and perspectives on future challenges and opportunities.

Expected Impact and Future Vision

HORECA Saudi Arabia 2024 offers an unparalleled opportunity to discover the latest innovations, technologies and services in the food, beverage and hospitality world, reflecting the sector's strong growth and continuous development in the Kingdom. With deals expected to reach SAR 800 million, the show underscores its important role in localizing business and opening new horizons for investors and entrepreneurs in the field. It forms part of Saudi Vision 2030, which aims to transform Saudi Arabia into a global investment destination across sectors, including hospitality and food.

HORECA Saudi Arabia 2024 in Jeddah is more than just an event bringing together exhibitors and visitors in the food, beverage and hospitality sector; it is an educational and interactive platform that contributes to developing the industry in the Kingdom and reinforces its position as a leading global hub in the field. The show offers local and international companies the chance to showcase their latest products and innovations, and stands as evidence of the dynamic growth and vast potential the Kingdom offers in the hospitality and food sector.