The Saudi Entertainment and Amusement Expo 2026 opened today in Riyadh, one of the Middle East's leading specialized exhibitions in the entertainment sector, with wide participation from global and local companies, investors, experts and specialists in developing entertainment destinations and experiences.

The expo takes place at Riyadh Front Exhibition & Conference Center from 19 to 21 May 2026 as an integrated platform for the latest technology and innovative solutions that develop the entertainment industry and boost investment in a vital sector experiencing rapid growth in the Kingdom.

Participants are presenting the latest in amusement ride technology, interactive experiences, virtual reality and artificial intelligence, along with smart solutions for managing entertainment facilities and venues, supporting a better visitor experience and higher operational efficiency in modern entertainment projects.

The expo also offers wide opportunities for business partnerships and the exchange of expertise among manufacturers, developers and investors, and for discussing the leading challenges and future opportunities facing the sector amid the rapid development of the global entertainment industry.

The event reflects the Kingdom's growing standing as a regional hub for specialized events and exhibitions and its role in supporting quality investment and developing the entertainment sector, in line with the Saudi Vision 2030 goals of diversifying the economy and improving quality of life.

The expo welcomes visitors daily from 3:00 pm to 9:00 pm, offering a complete experience combining innovation, technology and business opportunities, with leading brands and companies in the entertainment and amusement industry taking part.

At a Glance

  • Dates: 19 to 21 May 2026
  • Hours: 3:00 pm to 9:00 pm
  • Venue: Riyadh Front Exhibition & Conference Center
  • City: Riyadh
  • Category: exhibitions
  • Organizer: dmg events
  • Audience: investors, developers, entertainment companies, technology experts and decision-makers

Main Themes

  • Modern amusement ride technology
  • Designing and developing entertainment destinations
  • Facility management and operation solutions
  • Artificial intelligence and virtual reality
  • Visitor experience and digital interaction
  • Investment opportunities and business partnerships