AlUla, 20 Dhu al-Hijjah 1447 AH

AlUla has completed its preparations to welcome football fans during the 2026 World Cup by setting up a number of open-air sites for watching the tournament's matches in an atmosphere that combines sporting excitement with the stunning nature for which the governorate is known.

The initiative is part of AlUla's efforts to enrich the experience of residents and visitors during the summer season by providing distinctive entertainment settings for following the biggest matches of the global tournament among rock formations and natural landmarks, giving visitors an exceptional experience outside conventional venues.

The equipped sites will let fans follow every match of the Saudi national team, along with the biggest games between the Arab, Gulf and international teams taking part in the 2026 World Cup, in a complete entertainment atmosphere that meets the expectations of football fans.

The tournament's overlap with the summer season also strengthens AlUla's standing as an attractive tourism destination, where visitors can combine watching matches with exploring heritage and natural sites and enjoying the varied cultural and entertainment activities the governorate hosts during this period.

In the evenings AlUla offers mild weather and open-air sites that give visitors a distinctive viewing experience in nature, along with varied accommodation options including luxury resorts, desert stays and heritage hotels in the Old Town, enhancing the overall tourism experience.

These preparations are part of AlUla's strategy to diversify tourism and entertainment activities and offer innovative experiences that attract visitors from inside and outside the Kingdom throughout the year.

At a Glance

  • Location: AlUla
  • Event: watching FIFA World Cup 2026 matches
  • Viewing sites: open-air locations among natural landmarks and rock formations
  • Featured matches: every Saudi national team match and the tournament's biggest games
  • Period: summer 2026
  • Accommodation: luxury resorts, desert camps, heritage hotels