Qassim, Saudi Arabia: The Hayat Al-Ward Festival 2024 gets underway in Qassim, Saudi Arabia, running from 11 to 21 Shaban 1445 AH, corresponding to February 21 through March 2, 2024.

The festival celebrates the beauty of roses and their cultural and economic significance, taking place in the Qassim region, long known for cultivating roses of many different varieties.

A rich history and captivating beauty

Qassim is known for growing a wide variety of roses, thanks to a climate well suited to rose cultivation.

Rose farming in Qassim dates back hundreds of years, when roses were grown in orchards and home gardens.

Today, rose cultivation is one of the most important economic activities in Qassim, with numerous farms specializing in growing roses.

Qassim exports large quantities of roses around the world and ranks among the leading rose-producing regions globally.

A journey through beauty and benefits

The rose is one of the most popular flowers in the world, prized for its beauty, fragrance and many benefits.

Among the health benefits of roses:

  • Roses are used to treat certain skin conditions, such as eczema and dermatitis.
  • Roses help ease headaches and menstrual pain.
  • Rose oil is used to treat some respiratory conditions, such as colds and bronchitis.
  • Roses help with relaxation and relieving stress and anxiety.

Among the beauty benefits of roses:

  • Roses are used in perfume and cosmetics manufacturing.
  • Roses help moisturize and brighten the skin.
  • Rose water is used to cleanse the skin and hair.

Activities for everyone

The festival includes a range of activities, among them:

  • Rose exhibitions, showcasing different rose varieties from around the world.
  • Workshops on growing and caring for roses.
  • Entertainment activities for children and families.
  • Musical and artistic performances.

The Hayat Al-Ward Festival is a wonderful opportunity to learn about:

  • Different rose varieties, such as the Jory rose, the Dutch rose and the Damascus rose.
  • Methods of growing and caring for roses.
  • The benefits of roses, including their medicinal uses and their role in the perfume industry.
  • Arab culture, in which the rose is a symbol of love and beauty.

Hayat Al-Ward Festival 2024 is expected to draw large numbers of visitors from within Saudi Arabia and beyond.