The Saudi Press Agency (SPA) Academy showcased modern approaches to news production during a workshop titled “From Makkah to the World”, held as part of the sixth Hajj Conference and Exhibition 2026 in Jeddah.

The workshop focused on developing practical skills in artificial intelligence and digital editing, highlighting how emerging technologies are transforming journalism and creating new opportunities for media professionals.

Artificial Intelligence in News Production

The session explored how AI tools can support newsroom workflows, including analyzing news sources, identifying distinctive story angles, and improving content development.

It emphasized the importance of combining technological capabilities with editorial judgment to produce accurate and engaging news content.

Prompt Engineering and Information Verification

Participants were introduced to effective prompt engineering techniques designed to help journalists use AI tools more efficiently.

The workshop also examined methods for verifying information, detecting errors, and strengthening accuracy in digital news production.

These topics highlighted the continuing importance of professional responsibility when incorporating AI into journalism.

Digital Editing and Visual Storytelling

The workshop addressed essential newswriting principles and the use of digital editing tools to create innovative media content.

It also explored infographic production as a way to present complex information through accessible and engaging visual formats.

Preparing Journalists for a Changing Media Industry

SPA Academy's participation reflected the growing importance of equipping media professionals with the technical and editorial skills required in modern newsrooms.

The workshop emphasized the need to combine AI proficiency, critical thinking, journalistic judgment, and professional ethics.

Knowledge Sharing at Hajj Conference 2026

The workshop took place during the sixth Hajj Conference and Exhibition, held from November 8 to 11, 2026, at the Jeddah Superdome.

The conference provides a platform for sharing expertise, exploring technological developments, and presenting initiatives connected to Hajj and Umrah services.