The Saudi Media Academy, affiliated with the Ministry of Media, held a workshop titled “Creating Creative Impact: From Idea to Content” during the sixth Hajj Conference and Exhibition 2026 in Jeddah.

Organized by the Unified Hajj Media Operations Center, the workshop attracted more than 40 media professionals and enthusiasts, focusing on transforming creative ideas into engaging and effective media content.

Turning Creative Ideas into Impactful Content

The workshop explored practical approaches to developing creative concepts and transforming them into media products capable of engaging audiences.

Discussions highlighted the growing importance of innovation in content production as the media industry continues to evolve and audiences interact with information across different platforms.

Dr. Ayman Al-Saeedi Explores Creative Media Techniques

The session was delivered by Dr. Ayman Al-Saeedi, a media trainer and consultant, who presented methods for developing initial ideas into effective media content.

He highlighted the role of creative tools and modern technologies in improving content development, presentation, and audience engagement.

The workshop also emphasized the importance of aligning strong ideas with effective execution to produce relevant and competitive media content.

Technology and Innovation in Modern Media

Participants explored how modern technologies can support creative workflows and help media professionals adapt to changing audience preferences.

The discussions emphasized the connection between creativity, technical capabilities, and effective communication strategies.

The workshop also highlighted the importance of moving beyond simply delivering information toward creating engaging media experiences.

Certificates Awarded to Participants

More than 40 participants attended the workshop, representing media professionals and individuals interested in creative content production.

Attendance certificates were presented at the conclusion of the session.

Supporting Media Skills Development

The Saudi Media Academy's participation reflects the Ministry of Media's efforts to strengthen professional and creative practices and encourage the adoption of modern technologies in the media industry.

The workshop formed part of the sixth Hajj Conference and Exhibition, taking place from November 8 to 11, 2026, at the Jeddah Superdome under the theme “From Makkah to the World.”