Jeddah, Saudi Arabia – November 12, 2026

Saudi Arabia's Deputy Minister of Hajj and Umrah, Dr. Abdulfattah bin Sulaiman Mashat, honored the winners of the fifth annual Mobdi'oon – Hajj Track Innovation Award, alongside organizations recognized through other innovation and entrepreneurship programs, during the closing ceremony of the sixth Hajj Conference and Exhibition 2026.

The conference was organized by the Ministry of Hajj and Umrah in cooperation with the Pilgrim Experience Program at the Jeddah Superdome.

Eight Winners Across Four Award Categories

The Mobdi'oon Award for the 1447 AH Hajj season recognized eight organizations across four categories, with first- and second-place awards in each.

The categories covered digital services, essential services, enrichment services, and operational systems.

Digital Services Winners

Daleel Al-Zowar won first place for its “Triple Compliance” initiative, while Sana secured second place for its “Hajj Advance Readiness Monitoring and Control Center” initiative.

Essential Services Winners

Nazli received first place for its “Smart Shower Shelf” initiative.

Integral International won second place for its “Integral Jewel” initiative.

Enrichment Services Winners

Ethraa Hospitality Holding secured first place for “Baytuna Baytak”, while Al-Adilla received second place for “Athra – A Hospitality Center That Enriches the Experience.”

Operational Systems Winners

Duyuf Al-Bayt for Pilgrim Services won first place for its electronic platform supporting the reception and accommodation of pilgrims in the Holy Sites for direct Hajj service companies.

Bushra Hospitality received second place for its “Bushra Operations” initiative.

Recognizing Startups and Innovation Partners

The ceremony also honored winners of the Creativity and Entrepreneurship Program.

Its startup track recognized an outstanding startup and a supporting company, while the development and innovation track honored an innovative company and a supporting company.

The “Easha-thon” track recognized catering companies for innovative solutions and initiatives aimed at improving food services for pilgrims.

Supporting Practical Innovation in Hajj Services

The annual Mobdi'oon Award aims to recognize organizations developing innovative products and services that can be implemented and expanded.

It targets startups, service providers, nonprofit organizations, and institutions that have introduced practical initiatives to improve the pilgrim experience.

Hajj Conference Concludes with International Participation

The sixth Hajj Conference and Exhibition concluded on November 11, 2026, after four days of specialized sessions, programs, and activities.

The event brought together more than 520 participating organizations from the public, private, and nonprofit sectors, with attendance and participation from over 150 countries.

The conference supported ongoing efforts to advance pilgrim services and contribute to the objectives of Saudi Vision 2030.