Jeddah, Saudi Arabia – November 12, 2026

Saudi Arabia's Deputy Minister of Hajj and Umrah, Dr. Abdulfattah bin Sulaiman Mashat, honored 12 companies with the Labbaytum Award for Excellence in Pilgrim Services during the closing ceremony of the sixth Hajj Conference and Exhibition 2026 at the Jeddah Superdome.

The award recognizes companies demonstrating strong service quality, operational efficiency, and compliance with requirements governing Hajj service delivery.

Twelve Winners Across Four Categories

The Labbaytum Award recognized companies in four categories: direct Hajj service providers for international pilgrims, international pilgrim service companies, affiliated international pilgrim organizers, and domestic pilgrim service companies.

The categories reflect the different operational responsibilities of service providers within the Hajj sector.

Direct Hajj Services for International Pilgrims

Duyuf Al-Bayt for Pilgrim Services and Rawaf Mina for Pilgrim Services were recognized in the category for companies serving international pilgrims through direct Hajj arrangements.

International Pilgrim Service Companies

Bushra Hospitality for Pilgrims and Umrah Performers and Ikram Al-Daif Tourism received the award in the international pilgrim service category.

Affiliated International Pilgrim Organizers

Dur Hospitality (Makarem Ajyad Makkah Hotel) and Yusr Al-Mashaer for Pilgrim Services were recognized in the affiliated international pilgrim organizers category.

Domestic Pilgrim Service Companies

Six companies received the award in the domestic pilgrim services category:

  • Qasid Al-Mashaer for Domestic Pilgrim Services.

  • Al-Noor Camp for Domestic Pilgrim Services Ltd.

  • Al-Itqan for Hajj.

  • Al-Salam United for Domestic Pilgrim Services Ltd.

  • Al-Mahmal Campaign for Domestic Pilgrim Services.

  • Saif Al-Islam for Domestic Pilgrim Services Ltd.

Award Criteria Focus on Service Quality

The Labbaytum Award evaluates service providers based on their operational performance, compliance with requirements, and the quality of services delivered to pilgrims.

Its objective is to encourage continuous improvement, strengthen competition among Hajj service companies, and recognize excellence in pilgrim care.

Supporting Saudi Vision 2030

The award forms part of the Ministry of Hajj and Umrah's efforts to improve service delivery and encourage operational excellence.

It also supports the objectives of the Pilgrim Experience Program, a key initiative under Saudi Vision 2030.

Hajj Conference 2026 Concludes

The sixth Hajj Conference and Exhibition concluded on November 11, 2026, following four days of specialized sessions, activities, and exhibitions.

The event brought together more than 520 organizations from the public, private, and nonprofit sectors, with attendance and participation from over 150 countries.

The conference provided a platform for cooperation, knowledge sharing, and the development of services for pilgrims and Umrah performers.