In the heart of the Saudi capital, the "Via Riyadh" project stands out as the newest and most upscale entertainment and shopping destination, marking a qualitative leap in the city's urban landscape in line with Saudi Vision 2030's goal of strengthening tourism and entertainment infrastructure. Via Riyadh is an integrated hub that combines luxury shopping with diverse dining experiences and offers innovative entertainment activities, making it an ideal destination for the whole family.

The project spans more than 121,000 square meters in the strategic Al-Hada district, near landmarks such as the Ritz-Carlton hotel and close to major roads, making it easily accessible from all parts of the city. Via Riyadh's design carries a "Sulaimani" character, blending Saudi heritage with modern architectural touches to create a unique environment that embraces art and culture with a contemporary feel.

Via Riyadh initially launched as a temporary destination as part of Riyadh Season activities, but its major success led to it being converted into a permanent, year-round destination, joining well-known entertainment areas such as Riyadh Boulevard City. This expansion comes in response to strong demand and the public's desire for a fresh, unique tourism experience.

Via Riyadh forms part of efforts to diversify national income sources by attracting tourists and boosting domestic tourism, offering a comprehensive experience that includes upscale shopping, a variety of restaurants, a cinema, and luxury hotel accommodation. Through the "Golden Ticket" platform, visitors can access comprehensive information about events and easily book their tickets.