In a panel discussion titled "Securing the Future of Sport Through Innovation, Investment and Social Impact," held as part of the Biban 24 forum, the focus was on the importance of innovation as a fundamental pillar for developing the future of sport. The session discussed the pivotal role modern technology plays in opening new investment horizons in the sports sector, and providing innovative and unique sporting experiences that boost public health and physical fitness, contributing to a notable rise in athletic performance levels.

The session also highlighted how advanced technologies can be leveraged to create a sustainable sporting environment, one capable of achieving a qualitative shift in the level of community and professional sport, boosting opportunities for innovation in sport and supporting its continuity and growth.

It is worth noting that the Biban 24 forum, organized by the Small and Medium Enterprises General Authority ("Monsha'at") from November 5 to 9, aims to spread an entrepreneurial culture and support small enterprises and entrepreneurs, in addition to highlighting innovative projects across various sectors, including sport, contributing to achieving Saudi Vision 2030.