HRH Prince Abdulaziz bin Saud bin Abdulaziz, Governor of the Hail Region, today launched the "Wasm Hail" event at Al-Adham Wilderness Park, attended by Minister of Commerce Dr. Majid bin Abdullah Al-Qasabi. Organized by the Hail Chamber of Commerce, the event highlights the region's beauty and draws visitors from around the world, with tourism and lodging services fully prepared, achieving 100% occupancy at Hail's hotels and accommodations.

The Governor of Hail emphasized the region's standing as a comprehensive tourism destination combining culture, heritage and desert adventures, pointing to the strong support the wise leadership has given to developing the region's tourism sector. He thanked the Hail Chamber and all supporting entities for their contribution to the event's success, praising the efforts of Hail's residents in organizing this global event that celebrates heritage and attracts tourists.

The Prince toured the event, which includes various trails such as the "Hail Food Brands" walk and the "Made in Hail Goods" walk, and visited Al-Adham Cafe and watched horse and camel shows. For his part, the Minister of Commerce praised the organization and the efforts of the region's residents, commending initiatives such as the "Inspiration Hall" at Ishbiliyah Park, which he described as a qualitative leap for the Kingdom.

Running from November 13 to December 7, "Wasm Hail" aims to showcase the region's natural identity while boosting environmental awareness and supporting local businesses, helping develop the local economy and raise visitors' environmental awareness.