The Royal Commission for AlUla has launched "Citrus Season 2025," which runs from January 3 to 11 to coincide with the citrus harvest. The event aims to support the agricultural sector and strengthen AlUla's standing as a unique agri-tourism destination, as part of a broader strategy for sustainable development and economic growth.

Exceptional Agricultural Output Supporting Economic Diversification

AlUla is home to more than 5,000 farms containing 405,000 citrus trees, which together yield about 14,000 tons of fruit each year across 701 hectares of farmland. AlUla's farms grow 29 citrus varieties, the most prominent of which include:

  • Sweet orange.
  • Mandarin (tangerine).
  • Clementine.
  • Grapefruit.
  • Kumquat.

AlUla accounts for a significant share of the Kingdom's total annual output of 160,000 tons, underscoring its importance as a vital agricultural hub supporting economic diversification under Saudi Vision 2030.

Diverse Activities to Draw Visitors and Raise Agricultural Awareness

The season features a range of interactive activities designed to enrich the visitor experience, including:

  • Exhibitions for productive families and farmers: showcasing local citrus products and handicrafts.
  • Training courses: equipping chefs and families with the skills to prepare distinctive dishes using citrus.
  • Entertainment activities: including citrus-tasting experiences and educational workshops.

Supporting the Local Economy and Sustainable Development

Alongside "AlUla Dates Season," the Citrus Season is one of the governorate's key economic drivers. Through the event, the Royal Commission seeks to:

  • Create new economic opportunities for local residents.
  • Strengthen competitiveness among local producers.
  • Raise the profile of AlUla's products in local and regional markets.