"Visit Saudi," the official identity of Saudi tourism, has announced the launch of "Al-Dalila" through its website and official app, aiming to enhance the experience of off-road adventure enthusiasts as part of the "Saudi Winter" program. "Al-Dalila" offers a range of services and programs enabling visitors to explore off-road trails, tourism experiences, and stunning natural sites across the Kingdom, contributing to an exceptional tourism experience for local and international visitors alike.

"Al-Dalila" Services: An Innovative Platform for Adventurers

"Al-Dalila" features a set of innovative services, including:

  1. The Al-Dalila map: containing more than 50 off-road trails that can be used without an internet connection, ensuring smooth navigation across off-road destinations and rugged terrain.
  2. The Al-Dalila community: a social platform allowing users to form groups to connect with friends and family, making it easier to plan shared trips and adventures.
  3. Al-Dalila experiences: including booking activities and exploring distinctive experiences such as mountain climbing, stargazing, cycling, and horse and camel riding.
  4. The Al-Dalila learning platform: to be launched later, offering certified training courses in skills related to outdoor activities.

Boosting Cultural and Natural Tourism

"Al-Dalila" is working with the Literature, Publishing and Translation Commission to highlight the cultural dimensions of tourist regions by reviewing their literary and poetic history and linking them to historical Arab figures. It also allows visitors to explore nature reserves and learn about local plants, animals and birds, deepening their understanding of the Kingdom's unique environment.

Supporting the Private Sector and Developing Tourism Activities

"Al-Dalila" offers an integrated platform for the private sector to take part in developing tourism and adventure activities, in addition to providing useful data on the interests and trends of the tourism audience. The initiative comes as part of Saudi Arabia's vision to promote sustainable tourism and attract more visitors.

Saudi Winter: Diverse Events and Experiences

"Al-Dalila" is part of the Saudi Winter events calendar, which includes more than 1,000 tourism experiences and events, and more than 500 distinctive offers. The Saudi Winter program began in October 2024 and continues until the end of the first quarter of 2025, offering unforgettable winter tourism experiences.