Al-Hariq governorate concluded yesterday the events of the ninth Citrus Festival, held under the patronage of Prince Faisal bin Bandar bin Abdulaziz, Emir of Riyadh region, and attended by Al-Hariq Governor Mohammed bin Nasser Al-Jarba. The festival saw heavy turnout from visitors and interested parties, with the participation of more than 180 exhibitors made up of farmers and producers who showcased their outstanding agricultural products.

Marketing and Boosting Sales

The festival achieved its goals of boosting the standing of the citrus products for which the governorate is known, in addition to opening new markets for farmers, particularly through e-commerce marketing. The festival stood out as an important marketing platform, giving agricultural investors valuable opportunities to support local agricultural production and increase farmers' sales.

Unique Tourism Experiences

The festival offered visitors an exceptional experience that included visits to citrus farms, where they learned about the stages of growing and producing various types of citrus, alongside receiving agricultural tips and guidance for achieving high-quality yields. Visitors also enjoyed tourism tours of heritage villages, and explored the Tuwaiq Mountains range surrounding the governorate, boosting Al-Hariq's standing as a tourism destination that combines natural and agricultural heritage.

Diverse and Engaging Events

The festival included a number of diverse events, most notably:

  • Awareness workshops promoting sustainable agricultural practices.
  • Entertainment activities for children and exciting sports competitions.
  • Special corners for home-based businesses, which showcased popular foods and heritage products in a setting evoking traditional style.

Supporting Agricultural Production and Boosting Development

The festival affirmed the importance of supporting local agricultural production, and highlighted the agricultural and cultural richness of Al-Hariq governorate, in line with the goals of Saudi Vision 2030, which supports developing the national economy and consolidating cultural authenticity. Festival organizers noted the commitment of relevant government agencies to supporting the event, reinforcing the governorate's standing as an important pillar of agricultural production in the Kingdom.