Riyadh, 14 February 2025 – New Murabba Development Company, one of the Public Investment Fund's portfolio companies, took part in the PIF Private Sector Forum, held on 12 and 13 February at the King Abdulaziz Conference Center in Riyadh, where it showcased the latest developments in the New Murabba project and the investment opportunities available to the private sector.

Strengthening Investor Engagement to Drive Development

New Murabba's participation in the forum aimed to strengthen cooperation with investors and partners and highlight the notable progress made in developing the destination, in line with Saudi Vision 2030's goal of supporting private sector growth and boosting real estate, commercial and tourism investment.

Integrated Real Estate Solutions and Promising Investment Opportunities

During the forum's sessions, Karl Cieplinski, Chief Business Development Officer at New Murabba, gave a detailed presentation on the integrated real estate solutions offered by the destination, which include advanced residential projects, modern commercial facilities, tourism and entertainment destinations, and an innovative retail sector.

Cieplinski stressed the importance of partnerships with the private sector in realizing New Murabba's vision as a global investment destination, noting that cooperation with investors boosts sustainable growth and creates unique economic opportunities.

Empowering the Real Estate Market and Achieving Financial Sustainability

In a panel discussion titled "Empowering the Real Estate Market," Tariq Al-Mashref, Chief Financial Officer at New Murabba, spoke about integrating operational and financial processes to boost efficiency, risk management mechanisms that ensure transparency in operations, and the importance of strategic partnerships in supporting development work.

He noted that cooperation with the private sector helps launch exceptional development projects, ensuring an integrated urban experience for future generations.

New Murabba: A Modern Model for Urban Development

New Murabba offers an innovative vision for urban development, featuring an integrated transport system that eases movement within the destination, and sustainable infrastructure that supports Riyadh's ambition of becoming one of the world's largest economic cities.

This progress confirms that New Murabba is not merely a real estate project but a global investment platform offering unprecedented opportunities for the private sector, making it a key pillar of Saudi Vision 2030.