Jeddah, Saudi Arabia – November 10, 2026

The Pilgrim Experience Program, one of the initiatives under Saudi Vision 2030, is showcasing its strategic objectives and achievements at the Hajj Conference and Exhibition 2026 in Jeddah.

Through its dedicated pavilion, the program highlights projects and initiatives aimed at improving Hajj and Umrah services, facilitating pilgrim arrivals, and enriching the religious and cultural experiences of visitors.

The exhibition also demonstrates how the program works with government agencies and other partners to improve services throughout the pilgrim journey, from travel planning to departure.

Three Strategic Objectives

The pavilion highlights three core objectives guiding the program's initiatives: facilitating access for pilgrims and Umrah visitors, enriching their religious and cultural experiences, and delivering high-quality services.

These objectives are supported by coordinated efforts to improve procedures, infrastructure, operational efficiency, and service integration.

Facilitating Pilgrim Arrivals

The program's first objective focuses on making it easier for more pilgrims to perform Hajj and Umrah by improving arrival procedures and coordination among service providers.

The pavilion highlights a 2025 target of 18 million Hajj and Umrah pilgrims, reflecting efforts to expand capacity and enhance access to pilgrimage services.

Highlighting 102 Heritage and Cultural Sites

The second objective focuses on enriching the religious and cultural experiences of visitors to Makkah and Madinah.

The pavilion showcases 102 heritage and cultural enrichment sites across the two holy cities, offering visitors opportunities to explore Islamic history and Saudi Arabia's cultural heritage.

These destinations contribute to a more diverse and meaningful visitor experience.

Improving Service Quality and Operational Efficiency

The third objective centers on delivering high-quality services through improved infrastructure, upgraded facilities, and stronger operational coordination.

The program works with relevant organizations to enhance service efficiency and provide a safer, more accessible, and integrated pilgrim journey.

Its pavilion also introduces visitors to collaborative initiatives and innovative solutions designed to improve the quality of Hajj and Umrah services.

Strengthening Partnerships Across the Hajj Ecosystem

The Pilgrim Experience Program's participation highlights the importance of cooperation among government agencies and organizations involved in serving pilgrims.

Its initiatives aim to translate strategic objectives into practical improvements across the Hajj and Umrah ecosystem.

The sixth Hajj Conference and Exhibition 2026 takes place from November 8 to 11 at the Jeddah Superdome, under the theme “From Makkah to the World.”