Jeddah – April 18, 2025

In a scene reflecting authenticity, hospitality and the blend of heritage with modernity, the fragrance of Taif rose filled the atmosphere of the 2025 Saudi Arabian Grand Prix of Formula 1, held on the Jeddah Corniche Circuit, as visitors and guests of various nationalities were crowned with wreaths of this fine rose, in an innovative initiative aimed at promoting local culture and enhancing a positive image of the Kingdom.

Taif Rose: A Gift From Taif to the World

Wreaths of Taif rose, handmade with great skill and craftsmanship, were distributed as a fragrant message from Taif to the world. The distinctive rose scent mingled with the circuit's atmosphere, creating a living display of fragrance and beauty that added to visitors' delight, with many taking souvenir photos wearing this symbolic heritage adornment.

Heritage Meets the World

This initiative extends the Kingdom's approach of using major global events as cultural and tourism platforms that highlight Saudi identity and its natural and heritage components, presenting them in an elegant, creative manner. The strong engagement from visitors of various nationalities served as living proof of the unique impact of this fine local product.

Supporting Tourism and National Products

This step aligns with Saudi Vision 2030, which seeks to market local agricultural and cultural products and transform them into global tourist attractions by integrating them into the unique experiences the Kingdom offers its visitors.

Taif rose is a national icon in the world of perfumes and aromatic plants, used in producing some of the world's finest perfumes, and symbolizes the beauty of nature and the quality of agriculture in the highlands of Taif, where the ideal environment for its growth exists.