Al-Baha, April 29, 2025 (1 Dhu al-Qi'dah 1446H):

The Small and Medium Enterprises General Authority (Monsha'at), in cooperation with Al-Baha University and the region's Chamber of Commerce, organized an introductory session titled "Commercial Innovation Opportunities in the Region" at the Prince Dr. Hussam bin Saud Theatre on the university campus, attended by a group of specialists and entrepreneurship and innovation enthusiasts.

Commercial innovation: a gateway to future entrepreneurship

Speakers included Abdulaziz Al-Nofaie, director of Al-Baha University's Incubators and Entrepreneurship Center, and Fadi Al Hamed, assistant secretary at the Al-Baha Chamber's support services department, with the session moderated by Dr. Khulood Abdullah.

The session highlighted the importance of spreading a culture of commercial innovation among the region's young men and women, capitalizing on Al-Baha's comparative advantages to support innovative projects, and the role of the university and the chamber in empowering entrepreneurs and providing a supportive environment for growing ventures.

An integrated ecosystem supporting entrepreneurship

The session reviewed the role of Al-Baha University's Incubators and Entrepreneurship Center, which has supported numerous innovative projects by providing specialized business incubators, offering training and advisory services to entrepreneurs, building effective bridges with the private sector, and nurturing innovative ideas capable of becoming successful, sustainable businesses.

A promising economic future starting with innovation

The session forms part of participating entities' efforts to support the national drive toward an innovative knowledge economy, empowering young people and university women to enter the job market through entrepreneurial ventures, and stimulating the business environment in promising regions such as Al-Baha.