Jeddah, April 30, 2025 (2 Dhu al-Qi'dah 1446H):

As part of the Digital Communication Conference 2025, the eleventh dialogue session, titled "Investment in the Media Sector," was held today with a gathering of media and executive leaders, featuring Marwan Al-Zuhairi, Director of Institutional Communication at the Ministry of Hajj and Umrah; Abdulaziz Al-Helabi, Chief Business Officer at Foj Group; and Dr. Mohammed Al-Masoudi, Supervisor-General of the Communication and Marketing Sector at the General Authority for Media Regulation. The session was moderated by Dr. Bandar Al-Juaid, a faculty member at the College of Communication and Media.

Media in the digital transformation era

The session discussed the major shifts facing the media sector as a result of the digital revolution and changing audience behavior, the growing consumption of specialized, instant digital content, and the proliferation of platforms and diverse media business models.

Investment opportunities and challenges

Speakers affirmed that investing in media is no longer optional but a strategic necessity requiring a comprehensive investment vision blending technical and professional aspects, innovation in digital content based on analysis and personalization, keeping pace with AI tools and data analytics to guide decisions, and balancing economic goals with the quality of the media message.

A promising, attractive sector

Speakers noted that media remains one of the most dynamic sectors for investment, especially given the government's push to develop local content and boost the culture and creative industries. The session also discussed the main challenges facing investors, such as the absence of developed regulations, difficulty accessing accurate data, and competitive crowding.

Key takeaways

Media is no longer just a tool for delivering news but a developmental and investment tool. There are vast untapped opportunities in educational, health and tourism media. And the shift from traditional media to an innovative media industry is the key to competitiveness in the coming decade.