Al-Baha, 28 Dhul Hijjah 1446H (June 24, 2025) — The Diyar Association for Heritage Preservation and Custodianship in Al-Baha region organized a specialized training forum titled "Types and Methods of Marketing," as part of its ongoing efforts to support craftspeople and develop their skills, with wide participation from artisans and those interested in local heritage products.

The forum is part of a series of initiatives the association has adopted to raise marketing awareness among male and female craftspeople and equip them with modern marketing tools, helping sustain their projects and generate economic returns that support the local community and help protect the region's cultural identity.

Dr. Yahya bin Mirdhi Al-Zahrani, chairman of the association, said the training program reflects the association's commitment to empowering craftspeople on the ground and providing the knowledge needed to raise the competitiveness of heritage products, stressing the importance of combining traditional skills with contemporary marketing methods to help craftspeople reach local and international markets.

The forum featured artist and painter Ahmed Al-Malki, who led specialized workshops on creative marketing, focusing on how to use visual arts and modern technology to display and market heritage products in innovative ways that help attract consumers, particularly through digital channels.

Handicrafts in Al-Baha region are among the most prominent forms of living heritage in the Kingdom, with more than 200 craftsmen and craftswomen working across more than 20 types of traditional crafts, such as weaving, palm-frond work and pottery. These crafts represent a vital source of income for many families, making the development of their marketing capabilities a key factor in supporting the local economy and achieving the goals of the Year of Handicrafts 2025.