Riyadh, Saudi Arabia — July 8, 2025

In an inventive fusion of deep-rooted heritage and modern technology, the Royal Institute of Traditional Arts (Wirth) is taking part in the Esports World Cup 2025 through a unique interactive pavilion at Riyadh City Boulevard in the capital, for the second year running, from July 7 to August 24.

Wirth's pavilion offers a creative digital experience that reflects the harmony between traditional arts and the world of esports, part of a forward-looking vision to redefine handicrafts and cultural heritage in the language of the digital generation.

Eight Interactive Stations Redefining Identity for a Modern Audience

The pavilion comprises eight carefully designed interactive stations aimed at:

  • Integrating Saudi traditional arts into a gaming environment
  • Raising awareness of cultural identity in an engaging, interactive way
  • Offering an educational and entertaining experience for all segments of society
  • Building digital skills and encouraging innovation in how handicrafts are presented

This fusion of technology and heritage marks a significant step toward keeping Saudi heritage alive and evolving in the digital space, reflecting the institute's vision of blending the past with the future and delivering cultural messages through innovative means.

Wirth: Leading the Way in Preserving and Developing Heritage

Wirth stands as a leading national body in:

  • Recognizing craftsmen and outstanding figures in the traditional arts
  • Teaching and modernizing heritage crafts
  • Preserving national identity and promoting it internationally
  • Supporting young talent and capabilities in the traditional arts

This participation reflects the institute's commitment to expanding the reach of Saudi Arabia's cultural treasures and creating new platforms to draw the younger generation toward their heritage in a way that matches their interest in technology and gaming.