Baljurashi, Al-Baha Region — July 12, 2025

The mayor of Al-Baha region and head of the executive committee for Al-Baha Summer 2025, Dr. Ali bin Mohammed Al-Sawat, opened the "Baljurashi Waterfront Shopping and Entertainment Festival" yesterday evening, attended by Baljurashi Governor Naif bin Mohammed Al-Hazani, amid a lively atmosphere and strong public turnout, as part of efforts to boost economic and tourism activity in Baljurashi governorate during the summer season.

The festival forms part of Al-Baha region's strategy to energize domestic tourism, capitalize on the region's mild climate and stunning scenery, and deliver a comprehensive shopping and entertainment experience that meets visitors' expectations.

Diverse Activities and a Complete Family Experience

The "Baljurashi Waterfront Shopping and Entertainment Festival 2025" includes:

  • A large shopping tent featuring exhibitors from various Arab countries offering consumer, craft and household products at competitive prices
  • An electric and inflatable amusement park for children and families in a safe, cheerful setting
  • An open-air theatre featuring folk performances, daily contests and interactive prizes
  • A dedicated family area with green spaces for seating and relaxation
  • Restaurants and diverse food corners, plus outdoor shopping areas
  • Special offers and discounts to encourage spending and support the local economy

Economic, Tourism and Development Goals

The festival aims to:

  • Boost commercial and marketing activity in Baljurashi governorate
  • Support the private sector in organizing events and generating seasonal returns
  • Create temporary jobs for young men and women
  • Diversify entertainment and tourism services, enhancing the region's appeal
  • Raise the quality of life for residents and visitors, in line with Saudi Vision 2030

Official Praise for the Organization and Content

Dr. Al-Sawat praised the festival's central role in supporting tourism and economic activity in Baljurashi governorate, stressing the importance of sustaining such events to provide rich entertainment content that serves all segments of society and cements Al-Baha and Baljurashi as a leading summer destination in the Kingdom.