Messe Frankfurt Middle East GmbH is the regional arm of Messe Frankfurt, the world's largest trade fair, congress and event organizer with its own exhibition grounds.
The Middle East branch was founded in Dubai in 2002 to support the events market and economic activity in the Gulf and Middle East, and also operates through a head office in the Saudi capital, Riyadh. The global Messe Frankfurt group runs a network of around 2,700 employees across 29 subsidiaries worldwide, while its regional office team numbers between 201 and 500 employees.
Key Milestones and Strategic Activity
Figures and investment impact: in the 2023/2024 season alone, the regional exhibition events attracted 6,324 exhibitors from more than 60 countries and around 224,106 visitors from 156 countries around the world.
Exhibition portfolio and events:
- Security and safety: Intersec Saudi Arabia.
- Automotive: Automechanika Dubai and Automechanika Riyadh.
- Beauty and personal care: Beautyworld Middle East and Beautyworld Saudi Arabia.
- Technology, logistics and supplies: Light + Intelligent Building Middle East, Paperworld Middle East and Logimotion.
Supporting Saudi Vision 2030: the company plays a strategic and central role in developing and enabling the exhibitions and conferences sector (business tourism) in the Kingdom of Saudi Arabia, transferring knowledge and applying the best global standards in local markets.
