Sunaidi Expo & Conferences is one of the leading Saudi companies in organizing specialized trade exhibitions, with more than 30 years of experience in the events industry and hosting conferences in the Kingdom of Saudi Arabia.
The company was founded and is chaired by Haya Al Sunaidi, and manages a portfolio of high-profile trade exhibitions in Riyadh and Jeddah. Its events attract more than 20,000 trade visitors a year from 50 countries, offering integrated marketing platforms that bring together decision-makers, procurement agencies and investors across the GCC, in support of Saudi Vision 2030 targets for economic diversification and business tourism.
Key milestones and strategic events:
- Foodex Saudi: the leading international trade exhibition for the food, beverage and hospitality sector.
- Jewellery Salon: the newest luxury exhibition for Swiss and international jewellery and watches.
- Saudi Franchise Expo: a specialized platform for brands and franchising that supports entrepreneurs and investors.
- Maison Chic: an exhibition dedicated to the latest trends in home goods, decor and interior design.
- Logistics and partner services: integrated delivery solutions for exhibitors including marketing management, commercial representation and logistical support.






