QB Festival 2026 Launches at Boulevard City in Riyadh, Bringing Content Creators Together in an Interactive Tournament
QB Festival 2026 kicks off on 27 July 2026 at Boulevard City in Riyadh and runs until 29 August 2026, offering an innovative entertainment experience that combines content creation, gaming, sports challenges and modern technology in an event aimed at every segment of the public.
The festival opens with the Content Creators Cup, which brings leading content creators and influencers from the Kingdom and the region together in a live competitive tournament held before a crowd, offering an interactive experience that blends competition with digital creativity.
This year's edition sets out to strengthen the digital content industry and create new opportunities for creative talent, through events that combine entertainment and technology and let the public interact directly with content creators and competitors.
The festival is built around two worlds: "Blaine", representing the teams and content creators taking part in the competitions, and "Coca", representing social media influencers, offering an entertainment experience that goes beyond a traditional tournament into a complete world of interaction and innovation.
The Content Creators Cup features eight teams of four players competing across 16 matches that span sports, gaming and mental challenges, in a format that begins with a group stage, moves to knockout rounds and ends with a final.
The competitions include games and challenges such as FC26, Tekken, Mario Kart and Rocket League, along with relay races, 3-on-3 football, table tennis, treasure hunts, AI puzzles and interactive challenges with the audience.
The festival also hosts a number of zones and side events, including a gaming zone, the Bisat (carpet) experience inspired by Saudi heritage and the Saudi Drone Soccer experience, along with a digital platform for tracking results, points and rewards, and live meet-and-greets between the audience and content creators.
QB Festival 2026 marks a new direction in the Kingdom's digital entertainment industry, merging creative content, gaming and modern technology in support of the Saudi Vision 2030 goals of developing the entertainment sector, empowering national talent and strengthening the Kingdom's standing as a regional hub for digital events and content creation.
Highlights
- Opening ceremony of the Content Creators Cup.
- Eight teams featuring leading content creators and influencers.
- 16 matches spanning sports and gaming challenges.
- Competitions in FC26, Tekken, Mario Kart and Rocket League.
- Relay races, 3-on-3 football, table tennis and treasure hunts.
- AI puzzles and mental challenges.
- A gaming zone and the Saudi Drone Soccer experience.
- The Bisat experience inspired by Saudi heritage.
- Live meet-and-greets with content creators and a digital platform for results and rewards.
