Buraidah in Al-Qassim region hosted the seventh edition of the Saudi International Digital Marketing & E-Commerce Exhibition, SIDMC 2026, from Sunday 13 to 15 September at Al Yamamah Palace, gathering professionals, specialists and companies working in digital marketing, e-commerce and modern technology.
The exhibition is a specialized platform that tracks the rapid evolution of the digital economy and highlights the solutions and technologies that help companies and institutions develop their business and seize the growing opportunities of e-commerce.
SIDMC 2026 focused on promoting a culture of smart electronic transactions and services, encouraging government and private bodies to adopt technology solutions in line with the latest developments, and bringing specialized expertise and capabilities together under one roof. Its objectives included supporting sales growth in e-commerce, attracting new customers, opening the door to international partnerships and strengthening the Kingdom's presence in information technology in line with Saudi Vision 2030.
The edition paid special attention to the changes artificial intelligence has brought to marketing, listing the discovery of AI-based marketing technologies among its goals as these tools spread through customer behavior analysis, shopping experience and digital marketing.
The event gave companies, entrepreneurs and specialists a chance to build new professional relationships and discover technology solutions and services that support digital business growth and widen cooperation among participants. As the seventh edition of SIDMC, it continued the event's track record of keeping pace with the transformation of marketing and e-commerce in the Kingdom and the region.
