Dhahran, December 2025 — The Gulf 4P Plastics and Packaging Conference and Exhibition Saudi Arabia opens at the Dhahran Expo Conference and Exhibition Center, running from December 8 to 11, 2025, from 4:00 p.m. to 10:00 p.m., with strong turnout from experts, specialists and entrepreneurs, offering one of the leading Arab conferences dedicated to marketing, product development and brand-building.

The conference focuses on core themes central to the modern market, built around the well-known "4P" framework: Product, Promotion, Customer Experience and Brand, aiming to help companies and entrepreneurs develop their products and strengthen their competitiveness in local and Gulf markets.

First: Product — Development Strategies and Market Feasibility

Speakers address how to prepare accurate market feasibility studies for a product, identify market needs, set continuous development plans, and improve quality and lifecycle management to ensure competitiveness against other products.

Second: Promotion — Modern Methods to Boost Sales

The conference reviews the latest promotional methods and advanced marketing models, focusing on reaching target audiences, increasing reach, and leveraging social media and digital marketing to achieve the greatest marketing return.

Third: Customer Experience — Reading Impressions and Building Loyalty

The conference highlights the importance of understanding customer experience, analyzing opinions and impressions about the product, addressing negative aspects immediately, and building on positive ones to strengthen customer loyalty.

Fourth: Brand — Building Identity and Boosting Competitiveness

Sessions address the brand's role in establishing a product's market presence, studying its competitive position, and highlighting its connection to product quality and its influence on consumer decisions.

Notable Speakers

The conference hosts specialists with extensive experience in marketing, development, packaging, artificial intelligence and advanced industries, among them:

  • Sujood Al-Balawneh — packaging and visual-identity specialist.
  • Qayyum Saeed — marketing-strategy consultant and industry speaker.
  • Hossam Sinjab — CEO in advanced industries and product-development specialist.
  • Dr. Ahmed Al-Khudari — AI expert specializing in digital marketing applications.
  • Mishari Al-Jabr — CEO of one of the Gulf's largest cardboard manufacturing companies.

Workshops and Accompanying Activities

The conference offers a set of interactive training workshops held alongside daily sessions, covering:

  • Developing successful marketing plans
  • Appropriate pricing methods
  • Product development under the 4P framework
  • Modern promotion techniques
  • Building visual identity and brands
  • AI applications in marketing

These workshops help participants gain hands-on, practical skills through content delivered by a group of experts and consultants according to global standards.