Riyadh, 24 Jumada al-Thani 1447 AH (15 December 2025)

The Saudi Exports Development Authority (Saudi Exports), represented by its Made in Saudi program, announced in partnership with the Heritage Commission the official launch of the "Saudi Crafts" mark as a sub-brand of the national "Saudi Made" label. The launch coincides with the Year of Handicrafts and took place during the third edition of the Made in Saudi 2025 exhibition, held at the Riyadh International Convention and Exhibition Center in Malham from 15 to 17 December 2025.

The official launch builds on the first announcement of the mark during the Saudi International Handicrafts Week (Bunan) last November, marking a new step in developing the national handicrafts sector, empowering craftsmen and craftswomen, and integrating their products more fully into the national manufacturing ecosystem.

The "Saudi Crafts" mark is designed to present Saudi handicrafts as products that embody authenticity, creativity and high quality, packaged in a contemporary style that strengthens their competitiveness in local and international markets, all under the umbrella of the national "Saudi Made" label, helping widen their reach and raise their economic value.

This year's Made in Saudi 2025 exhibition has set aside dedicated spaces to showcase craftsmen's products, spotlight national craft skills and connect artisans with supporting bodies and potential buyers, a step intended to open new avenues for commercial growth and cement Saudi handicrafts as a pillar of the creative economy and an authentic element of the Kingdom's cultural identity.

The official launch of the "Saudi Crafts" mark marks an important milestone in joint national efforts to develop creative industries, support the sustainability of local crafts and raise the visibility of Saudi products in regional and global markets, in line with Saudi Vision 2030's goals of economic diversification and boosting local content.