Riyadh, 20 Sha'ban 1447 AH (8 February 2026)

HE Turki bin Abdulmohsen Alalshikh, Chairman of the General Entertainment Authority (GEA), has announced a new achievement for Riyadh Season, which has topped the list of brands in the Middle East and North Africa and taken first place at the Loeries Awards, while the season's creative partner, BigTime Creative Shop, topped the list of creative agencies in the region.

The announcement came in a post on his official account on X, in which he said the achievement reflects the strength of Saudi creativity and proves its influential regional and global presence in entertainment and the creative industries.

Riyadh Season is one of the region's leading entertainment seasons and one of the most important national projects to have redefined the entertainment industry locally and regionally, offering varied content and world-class experiences, along with creative and marketing partnerships that have built a Saudi brand with international presence and strong competitiveness.

BigTime Creative Shop has cemented its standing as one of the region's leading creative agencies by developing and delivering quality campaigns for Riyadh Season that combined innovation with wide impact and conveyed the season's message to a global audience in contemporary ways.

The Loeries are among the most prestigious awards for advertising, marketing communication and corporate creativity in Africa and the Middle East. Founded in 1978, they are judged on rigorous criteria covering the quality of the idea, innovation, execution and creative impact, and winning them is regarded as high-level international recognition of excellence and leadership in the creative industries.

At a Glance

  • Body: General Entertainment Authority
  • Event: the Loeries Awards
  • Achievement: first place among brands in the Middle East and North Africa
  • Creative partner: BigTime Creative Shop