Winter Al Deera has officially opened in central Riyadh as part of the seventh edition of Riyadh Season, welcoming visitors with a festive procession and a diverse program of cultural, heritage, and entertainment experiences.

Organized by Al Deera Development Company, the destination will offer 128 days of activities, bringing together traditional markets, local heritage, shopping, dining, and interactive entertainment.

A Festive Opening Procession

The opening celebrations featured a procession that began at Al Deera Park, continued through Al Ataif Street, and concluded at Al Qaisariya Square.

Visitors gathered along the route to enjoy the festive atmosphere and accompanying performances, marking the beginning of the destination's extended program.

128 Days of Cultural Experiences

Winter Al Deera features a variety of experiences designed for visitors of different ages and interests.

The program includes cultural and heritage activities, entertainment, shopping, dining, and interactive experiences, with several historical markets and public spaces activated throughout the event.

Exploring Riyadh's Historic Markets

One of the main attractions is the opportunity to explore Al Deera's historic markets and landmarks.

The destination combines traditional urban settings with contemporary entertainment experiences, offering visitors a chance to discover the area's cultural identity.

Shopping, Dining, and Entertainment

Visitors can enjoy a selection of shopping and dining options alongside cultural and interactive activities.

The program aims to create an engaging experience for families, individuals, and visitors interested in Saudi heritage.

Part of Riyadh Season 2026

Winter Al Deera forms part of Riyadh Season's seventh edition, which features entertainment, cultural, sporting, and live performance experiences across the capital.

Through its heritage-focused program, Winter Al Deera adds a distinctive cultural dimension to the season while highlighting the historic character of central Riyadh.