General Entertainment Authority (GEA) Chairman Turki Alalshikh has unveiled a new promotional video for Riyadh Season 2026, offering a cinematic preview of the experiences and attractions awaiting visitors during the festival’s seventh edition.

The new campaign arrives ahead of the season’s official opening on October 21, 2026, with the upcoming edition set to run for 10 weeks and feature a broad program of entertainment, sports, live performances, and family experiences. spa.gov.sa

From Boulevard World to Global Sporting Events

The promotional video takes viewers through several Riyadh Season experiences, highlighting Boulevard World alongside major international sporting events, including tennis and boxing.

Its creative concept focuses on the visitor journey and the excitement of moving between different attractions and experiences across the Saudi capital. spa.gov.sa

Boxing, UFC and Six Kings Slam

Riyadh Season 2026 will feature international boxing and wrestling events, UFC competitions and the Six Kings Slam tennis tournament, alongside concerts, theatrical and comedy performances, and experiences designed for children and families. spa.gov.sa

The seventh edition will also feature destinations including Boulevard World, Boulevard City, The Groves, Via Riyadh, Al-Suwaidi Park, Wonder Garden, Winter Al-Deerah, and the Farmers Market