Madinah, 12 Shawwal 1447 AH (31 March 2026)

The third Umrah and Ziyarah Forum continued today in Madinah, with a second day of intensive events bringing together government, private and non-profit bodies as well as international participants, spotlighting advanced operational solutions and strategic partnerships aimed at developing the Umrah and Ziyarah ecosystem and elevating the pilgrim experience.

Workshops and Innovative Solutions

The day featured specialized training workshops delivered by experts in the Umrah and Ziyarah sector, focused on raising service quality and activating innovation in the experience of Umrah performers and visitors, including the automation of procedures and cultural experiences tied to Madinah. Participants also presented interactive experiences and advanced operational solutions, and the forum saw memoranda of understanding signed and strategic and knowledge partnerships formed among participating bodies to strengthen service integration and build sustainable business models.

An Innovation Camp and Documenting Historical Sites

Among its innovation events, the forum held an innovation camp within the Historical and Enrichment Sites Hackathon, bringing young talent together to develop innovative solutions powered by modern technology to document and highlight historical sites, enrich the experience of visiting them through interactive methods, spread historical knowledge and raise civilizational awareness of place.

Enrichment Zones and an Accompanying Exhibition

Interactive enrichment zones offered rich knowledge content supported by visual media and storytelling to deepen visitors' connection with place and enrich their cultural experience. The accompanying exhibition continued with more than 150 local and international bodies presenting the latest operational solutions in smart transport, hospitality, digital services, sustainability and crowd management technology, helping to build quality partnerships and strengthen integration among the different bodies.

Through its events the forum affirms the Kingdom's role in developing the Umrah and Ziyarah services ecosystem globally and offering a complete experience that combines innovation, modern technology and cultural heritage, strengthening the Kingdom's standing in delivering a distinguished experience for pilgrims.

At a Glance

  • Location: Madinah
  • Organizer: Ministry of Hajj and Umrah in cooperation with the Pilgrim Experience Program
  • Goal: developing the Umrah and Ziyarah ecosystem and strengthening innovation and partnerships
  • Dates: 30 March to 1 April 2026